| Tom 'Big Al' Schreiter's Tip #47 |
|
|
|
|
Tip #47 of the '77 More Hot Prospecting Ideas' series. Why postcards are cheaper than e-mail! This may surprise you, but follow the math. #1. You purchase 100 hot e-mail leads for $1 each. Your total investment is $100. It doesn't cost anything to send them an e-mail or two about your business opportunity. But how many of these leads will actually open and read your e-mail? Most people are pretty quick with that delete key. Let's say that five leads actually open and read your email. If five leads read your email, and you spent $100 for the leads, then it cost you $20 for each reading of your message. #2. You purchase 100 hot e-mail leads for $1 each. Your investment is $100. Next, you send each lead a postcard. Your cost for 100 postcards? About $30 for the printing and postage. Now your total investment is $130. Most leads will read a short postcard before throwing it away. Let's say that out of 100 leads, 65 of the leads read the postcard. Since your total investment was $130, then it cost you only $2 for each reading of your message. Amazing, isn't it? Tom 'Big Al' Schreiter Fortune Network Publishing PO Box 890084 Houston, TX 77289 USA Phone: (281) 280-9800 http://www.fortunenow.com This email address is being protected from spam bots, you need Javascript enabled to view it |
| < Prev | Next > |
|---|